Mehrabian’s rule of private communications states that 93% of all private communication is non-verbal. A small slip or a misunderstanding can prove very expensive. If your answers to these questions involve some sort of emotional response, then you know that fonts can shape your perceptions in a big way.Īs a marketer, or a brand manager, you want customers to take in your message 100% in the tone you intended. Well, before we answer this, we would like to ask you a few questions:ĭo you hate it when someone types a message in all capital letters because it feels like they are shouting? How do flowery, curved, and mismatched fonts make you feel? Do you have a favorite font type, and if so why? Is font psychology a marketing myth? Do you really need it in your designs? Can it create a big impact, as everyone says? Font Psychology: Why do you need it in your Designs So with no further ado, let’s get started.

In this blog by Kimp, we will handle the major concepts in font psychology and ensure that you can pick the best fonts for your designs. Because this guide is here to break down font psychology for you. If this all sounds like a bit much, do not worry. Now you know why people can get so worked about fonts that they’ll argue online about them. It even impacts how they feel about a particular product or service. The fonts you choose can have a significant impact on your audience, their comprehension of your brand’s personality, messaging, and more. While font psychology is a relatively unknown concept compared to color psychology, it is just as important, if not more. And if you have not realized it until now, we are speaking about the impact of fonts and font psychology principles on your designs. Yes, besides colors and symbols, marketing designs need to use the right font and typeface too. If you actually take a close look at this problem, the answer is not that difficult. And this leads to much disappointment and confusion for everyone involved. But it so happens that even after all that, sometimes the audience cannot grasp the right message.

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